Uncertainty-Aware Influence Maximization: Enhancing Propagation in Competitive Social Networks with
Subjective Logic
The Competitive Influence Maximization (CIM) problem involves entities competing to maximize influence in online social networks (OSNs). While Deep Reinforcement Learning (DRL) methods have shown promise, most assume binary user opinions and overlook behavioral factors. We introduce DRIM, a novel DRL-based CIM framework using Subjective Logic (SL) to incorporate user preferences and uncertainty, optimizing seed selection to spread true information while countering false information. DRIM’s Uncertainty-based Opinion Model (UOM) provides a realistic representation of user opinions. Results demonstrate that UOM maintains over 80% true influence against advanced misinformation, and DRIM outperforms state-of-the-art methods by up to 45% in influence and 77% in speed. DRIM also excels in limited-resource scenarios, networks with 10% invisibility, and when users are inclined to doubt true information.
Publications
2024 IEEE International Conference on Big Data (BigData)
Authors: Qi Zhang, Lance M. Kaplan, Audun Jøsang, Dong Hyun Jeong, Feng Chen, Jin-Hee Cho
Beyond Binary Opinions: A Deep Reinforcement Learning-Based Approach to Uncertainty-Aware Competitive Influence Maximization
The Competitive Influence Maximization (CIM) problem involves multiple entities competing for influence in online social networks (OSNs). While Deep Reinforcement Learning (DRL) has shown promise, existing methods often assume users’ opinions are binary and ignore their behavior and prior knowledge. We propose DRIM, a multi-dimensional uncertainty-aware DRL-based CIM framework that leverages Subjective Logic (SL) to model uncertainty in user opinions, preferences, and DRL decision-making. DRIM introduces an Uncertainty-based Opinion Model (UOM) for a more realistic representation of user uncertainty and optimizes seed selection for propagating true information while countering false information. In addition, it quantifies uncertainty in balancing exploration and exploitation. Results show that UOM significantly enhances true information spread and maintains influence against advanced false information strategies. DRIM-based CIM schemes outperform state-of-the-art methods by up to 57% and 88% in influence while being up to 48% and 77% faster. Sensitivity analysis indicates that higher network observability and greater information propagation boost performance, while high network activity mitigates the effect of users’ initial biases.
Publications
IEEE Transactions on Network Science and Engineering
Authors: Qi Zhang, Dian Chen, Lance M Kaplan, Audun Jøsang, Feng Chen, Dong Jeong, Jin-Hee Cho