{"id":145,"date":"2019-02-21T05:34:23","date_gmt":"2019-02-21T05:34:23","guid":{"rendered":"http:\/\/wordpress.cs.vt.edu\/ccc2019s\/?p=145"},"modified":"2019-02-21T05:34:25","modified_gmt":"2019-02-21T05:34:25","slug":"edward-powell-reflection-2","status":"publish","type":"post","link":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/2019\/02\/21\/edward-powell-reflection-2\/","title":{"rendered":"Edward Powell &#8211; Reflection 2"},"content":{"rendered":"\n<p><strong>Reflection\n2<\/strong><\/p>\n\n\n\n<p>In this paper, the authors measure effectiveness\nthrough the number of clicks users had for ad creations, time spent on the\nwebsite, and independent ratings from professionals. One set of participants\ncreated ads in a serial fashion, continually refining and receiving feedback.\nThe other set of participants created ads in parallel, developing multiple\nprototypes and receiving feedback on each one. Their results revealed that the\nparallel participants outperformed the serial participants for every metric. A\nmajor hypothesis the authors have is that parallel prototyping leads to\nfeedback comparison which leads to a greater understanding of the interrelated\nvariables involved, it leads to more divergent concepts, and leads to a greater\nincrease in design task-specific self-efficacy. The results were promising for\neach hypothesis, showing parallel work leading to \u201chigher-quality, more-diverse\nwork and experience a greater increase in self-efficacy.\u201d <\/p>\n\n\n\n<p>There is an underlying implication that greater\ndiversity leads to more creativity, and the creativity of the ads lead to more\nuser engagement. One major flaw or possible risk with the paper and its results\nare the possibility of a decrease in quality feedback because of the quick\nturnout rate. Furthermore, a lesser quality feedback could result in a\npotential great idea getting lost or not coming into fruition. It could\ndefinitely be a good general rule and is logical from a utilitarian perspective.\nHowever, some of life\u2019s greatest ideas were bizarre initially or illogical at\nthe beginning stages. Parallel prototyping could mishandle future great ideas\nwhich could be a tragedy or literal world-changer. Thus, I think parallel\nprototyping should depend on the context. For advertisement, the stakes are\nmuch lower than for instance deciding where to allocate money for research\nideas involving cancer. <\/p>\n\n\n\n<p>This method might be able to be applied with the\nsemester project in the sense of developing multiple prototypes that have small\npipelines. Then, after selecting or combining these prototypes of the various\npipelines, a larger pipeline can be created after receiving feedback from the\ninstructor on the smaller pipelines. This larger pipeline can also be refined. It\ncould be difficult to receive feedback quickly on multiple prototypes. Realistically,\nit might be more reasonable to go with the classical serial method or choose\nmultiple but not too many. That is another interesting avenue the paper could\nhave tackled. Seeing where the \u201csweet spot\u201d is for multiple prototyping to the\npoint of where too many could lead to ineffectiveness. Overall, this was an interesting\nand thought-provoking read. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reflection 2 In this paper, the authors measure effectiveness through the number of clicks users had for ad creations, time spent on the website, and independent ratings from professionals. One set of participants created ads in a serial fashion, continually refining and receiving feedback. The other set of participants created ads in parallel, developing multiple&#8230;<\/p>\n","protected":false},"author":227,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/users\/227"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"predecessor-version":[{"id":146,"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/posts\/145\/revisions\/146"}],"wp:attachment":[{"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.cs.vt.edu\/ccc2019s\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}